Sports · creator catalog
Sports influencers on X (Twitter)
X (Twitter) creators with prices, free slots and reviews up front. Pick one, book a sponsored tweet — you pay them directly.
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How to choose a sports influencer on X (Twitter)
Sports is live on X: match threads, transfer news, stats and hot takes while the game is still on. Fans follow analysts, former players and club insiders they trust, which makes this niche a fit for streaming services, apps, gear, tickets and fan products.
What to look for
- Creators who cover your sport and league week in, week out — not only big finals.
- An audience in your market: fans of one club or one country respond to their own.
- Real debate in the replies on match days, not only likes.
- Ratings and reviews from other brands on their page.
How to brief them
Brief them around the calendar: the match, the event or the transfer window your product fits, the one thing fans get from it and a link. Book the slot before or right after the game, when fans are on X. Check the category first: betting and other gambling can't be promoted through paid partnerships in the EU, the UK, Australia or Brazil, and alcohol isn't allowed in paid partnerships on X anywhere.
Questions
- Can I promote a betting app with sports creators on X?
- Not through paid partnerships in the EU, the UK, Australia or Brazil — X's policy doesn't allow gambling there. Check X's Paid Partnerships policy for your market.
- When should the post go out?
- Around the game: book a free slot in the creator's calendar for the hours before or after kick-off.
- Do I pay through paidpost?
- No. You pay each creator directly, the way you agree in the chat; paidpost takes no commission.