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Health & fitness · creator catalog

Fitness influencers on X (Twitter)

X (Twitter) creators with prices, free slots and reviews up front. Pick one, book a sponsored tweet — you pay them directly.

How to choose creators on X →

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How to choose a fitness influencer on X (Twitter)

Fitness on X is more coaching than posing: training logs, form breakdowns, running splits and honest takes on gear and apps. Followers act on advice from people they've watched train for months, which makes this niche a fit for training apps, wearables, equipment and gym or race events.

What to look for

  • Creators who show their own training — logs, progress, races — not only motivational quotes.
  • An audience that matches yours: runners, lifters, beginners or coaches.
  • Replies with questions about routines and gear — a sign people take their advice.
  • Ratings and reviews from other brands on their page.

How to brief them

Brief them like a training tip: who the product helps, the one thing it does better, and a link to try it. Let them use it for a week first and post what they actually saw. Keep it to products X allows: paid partnerships for supplements, sports nutrition and weight-loss products aren't allowed on X anywhere, so book fitness creators for apps, gear and events.

Questions

Can I promote supplements with fitness creators on X?
No. X's Paid Partnerships policy doesn't allow health and wellness supplements, muscle-building products or weight-loss products in paid posts, in any country.
Which format works for a fitness app or gear?
A post or a short thread with a photo or video of it in use. Write it in your campaign, and the creator sees exactly what goes live.
How is the post marked as an ad?
The creator turns on X's "Paid partnership" label when posting; you can add #ad to the text too.

Sell sponsored posts on X?

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