Guides
Guides for sponsored posts on X
Practical how-tos for both sides of a sponsored post on X — checked against X’s own rules and the FTC.
- For brandsHow to find influencers on X (Twitter) for sponsored postsWhere to look, how to check the audience is real, what to pay, how to brief — and how to make sure the post goes live.
- For creatorsHow to disclose a sponsored post on X (Twitter)X's Paid partnership label, when to add #ad, what the FTC expects and what X won't let you promote — with a checklist.
- Both sidesHow paidpost works: a sponsored post on X, step by stepA whole deal from offer to post: the brand picks a time, you agree in chat, the creator sends a payment link, reviews.