Gaming & esports · creator catalog
Gaming influencers on X (Twitter)
X (Twitter) creators with prices, free slots and reviews up front. Pick one, book a sponsored tweet — you pay them directly.
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How to choose a gaming influencer on X (Twitter)
Gaming on X moves at patch speed: clips, leaks, patch notes, tournament takes and hardware arguments. Gamers follow creators who play every day and say what they think, which makes this niche a fit for game launches, betas, hardware, peripherals and streaming tools.
What to look for
- Creators who post clips and takes from games they actually play — not only news reposts.
- The right genre and platform: a PC strategy audience won't care about a mobile shooter.
- Replies from players, not just reposts from giveaway accounts.
- Ratings and reviews from other brands on their page.
How to brief them
Brief them with something to play: a key, beta access or early hardware, plus the one feature you want people to notice and the launch date. A short clip of their own play beats any trailer. Time the post to your launch or patch — the calendar shows the creator's free slots in your time zone. Gambling-style products, including social casinos, can't be promoted through paid partnerships in the EU, the UK, Australia or Brazil.
Questions
- Should the creator play the game before posting?
- Yes — agree on access in the deal chat before they accept. Gamers can tell when someone hasn't played.
- Which format works for a launch?
- A post with a short clip of real gameplay, or a thread with first impressions. Attach the media in your campaign and the creator sees exactly what goes live.
- Can I book several creators for launch day?
- Yes. One campaign, an offer to each creator you pick, each on a free slot that day.